You might have heard the term " white label " or "private label" when it comes to dog food but what does it actually mean?
And more importantly, could it be affecting how much you're paying to feed your pup?
If you're buying brands like Se7en , Europa , Ci's , or others, understanding what this means is going to really help you choosing a great dog food for your pup.
White label (or private label) dog food is essentially a pre-made recipe produced in bulk by a single manufacturer.
Different companies can then buy that same formula, package it with their own branding , and sell it under their own name.
The key thing to understand is that these foods can be identical in terms of ingredients and nutrition - just with different names and, often, very different price tags.
Why Do Companies Use White Label Products?
For pet food brands, white labelling is a cost-effective way to sell dog food without having to invest in their own manufacturing facilities or research and development.
Plus, instead of formulating a brand-new recipe companies can buy an existing one and market it as their own.
This means they can focus on branding, distribution, and customer service rather than the complexities of food production.
Does That Mean White Label Dog Food Is Lower Quality?
Not at all!
Many white label formulas are well-balanced, nutritious , and made with quality ingredients.
However, the main issue with white label dog food isn't the product itself -
it's the price variations between different brands selling the same thing.
If you're paying more for a particular brand, you might not be getting anything extra for your money.
How Much Can You Save?
Let's take Se7en Grain Free Adult dog food as an example. Se7en is a
white label brand, and it's actually pretty decent - we rate it at 68% - and if you buy a 12kg bag directly from Se7en, you'll pay £59. This works out to about
£4.92 per kilo.
However, the exact same food is sold under another brand, where you can get a 15kg bag for £50 - just £3.33 per kilo.
That's a big difference in price, and the only thing that's changed is the name and branding on the bag.
How to Find Out If Your Dog's Food Is White Label
If you're wondering whether your dog's food is a white label product, there's certainly an easy way to check.
If it's white label, it'll have the words "private label" on the listing and you'll see a dropdown menu detailing other companies that sell the same formula under different names.
Our list isn't exhaustive - many of these recipes are sold by hundreds of different brands - but it's a great place to start.
Of course, if you want to dig even deeper, try copying the ingredients list and pasting it into Google. You might be surprised at how many different companies are selling the same food at different prices!
If you're happy with your current dog food but want to see if you can get it cheaper , it's worth doing a little research. A few minutes of searching could end up saving you a lot of money in the long run!
Have you ever found a cheaper version of your dog's food? Let us know in the comments below...
Frequently Asked Questions
Is white label dog food safe for my dog?
Yes! White label dog food is typically made to the same nutritional standards as branded products. The key difference is the packaging and pricing, not the quality of the food itself. Always check the ingredient list and nutritional profile to ensure it meets your dog’s needs.
How can I tell if my dog's food is a white label product?
A good way to check is by visiting the All About Dog Food website and looking up your brand. If it's a white label product, you'll see a list of other brands selling the same formula. You can also copy the ingredient list and search it online to find identical products.
Can switching to a cheaper white label version affect my dog?
Not at all! If you're switching to an identical formula under a different brand name, your dog won’t notice a difference. Just make sure the ingredients and nutritional values match before making the change.
