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Moers, Germany Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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85 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Germany
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Rachels Beagles• 13 days ago
Our dogs love this new food (2 beagles ages 3 & 4 years old)
Variety of protiens is really good and service is also great. The order comes directly from Germany, takes a few days however we do now have a subscription set up so delivery times doesnt really matter all we wanted is the best quality food for our two.
The glass jars are so handy, you can reseal the jar and pop it back in the fridge so no smelly fridge.
I mainly like how chunky the meat is and the quality not being a mush consistency like other fresh menu brands. We also purchase the training bones and dental chews which comes in bucket as its alot cheaper for us as we go through so many.
We have been a long time customer but only for treats before, changing their food is always tricky however with this new glass jar food it was super easy. In general we love fresh food over raw as it is more convenient and safe in our eyes. We have previously used Butternut & Years however both were like mush and not so appealing to us as it is expensive food.
Our gang love this food, thank you Fidelis!
al wer• 16 days ago
Fidelis is being described as a New food on the market, but it was originally called Fresco, then changed it's name to Bunch and has now simply changed it's name again to Fidelis. It concerns me slightly why they keep changing their name...even though it doesn't affect my dogs as they're fed raw. It does look a good food though judging by the very low carb content and other ingredients.
Rachels Beagles
al wer• 13 days ago
The new food is their fresh menu in glass jars I think perhaps this is what is meant? I have been a long time customer with them throughout name changes but only buying treats and chews mainly and never food. They have been very transparent to why the most recent change though (to align with their european brand for better availability) so it hasnt really made any difference to us as a customer, if anything its better has they have many more products in stock!
Overall their products really are amazing from the treats to their new food, I was feeding my dog Butternut and most recently Years, however the quality of this new Fidelis food is something else, its actual chunks of meat not a minced up paste.
Customer service from the company is also so good, nothing is ever a hassle and always quick to respond.
They also make all of the items themselves so you really are buying direct from the factory
GemmaCockapoo• one month ago
I have reservations about the jarred food. In March the description underneath each version read "Complementary feed for dogs" and I was told that if most of the versions were fed in rotation, then the food would be complete. I then noticed that the website also said "We carefully balance these ingredients to create complete meals" and Facebook says "Healthy, complete, and nutrient-rich meals". I queried this, both with the UK contact and with Germany. Neither replied but shortly after I pointed out the discrepancy, "complementary feed for dogs" disappeared from the website! I also asked for clarification about other claims that just don't add up. The meat is first cooked at 90 degrees, but the jars are sterilised with the mixture inside, so this must increase the heat the contents are subjected to, as sterilisation requires a higher temperature than 90 degrees, yet the website says no high temperatures. They say no sterilised cans, but I can't see how this is worse than sterilising jars with contents. It also says "we do not use any measures to extend shelf life, such as sterilisation" which is a contradiction. They will not reveal how long it's cooked for, whereas other fresh food producers are quite open about this. The main benefits of fresh food are low temperatures and short cooking times, which seem to be absent here. As they haven't responded to these issues either, I can only assume that they are unable to provide an explanation for these anomalies.
Sheara Camacho
GemmaCockapoo• one month ago
Quite an interesting read ❤️