Updated 26 Apr 2023
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Nutrition
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Update

Step Up Dry Food Adult Grain Free Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 14kg bags

RRP

14kg bags = £34.19

Exclusive to

Pets at Home

AADF rating

63%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because not all of the animal species used in the food are specified.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

Nutrition

Composition

Mixing bowl:

Poultry Meal 26% (Including Chicken Meal 21%), Dried Sweet Potato (24%), Dried Potato, Dried Peas (8%), Poultry Fat (6%), Beet Pulp, Poultry Gravy, Minerals, Dried Apple (1%), Salmon Oil (0.5%), Dried Chicory

As fed (BETA):

Nutritional additives (per kg)

Vitamins: Vitamin a 15000 Iu, Vitamin D3 1500 Iu, Vitamin E 100 mg, Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron(as Iron (Ll) Sulphate Monohydrate) 40mg, Manganese (as Manganese (Ll) Oxide) 30mg, Copper (as Copper(ll) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg.

Typical Analysis

Energy

0.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

14kg bags RRP

£34.19

Grams per day

g

Cost per day

£

Approved supplier:

Step Up To Naturals store finder:

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Step Up To Naturals Review

Take a look at our latest Step Up To Naturals review.

@allaboutdogfood Replying to @josh Step Up To Naturals from Pets at Home. It's better than their budget range but still lots of room for improvement. #allaboutdogfood #dogfoodreview #dogfood #dogsoftiktok ♬ original sound - AllAboutDogFood

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Comments

6 Comments AADF Privacy Policy Sign in to comment
Clyde1 5 months ago
My dog seems to like Step Up after wasting half a bag of Bentleys. Now Bentleys is expensive compared to Step Up but I am now at stage that I will go with what my dog eats & enjoys rather than what I think he should be eating. I have wasted so much money but not anymore. Lime everyone else i was thinking of the nutritional value but not any more. He is eating & clearing his bowl & he is happy & so am I.
MiloFoster one year ago
How Many calories in 400g of step up grain free please
Isla Nicholson MiloFoster 7 months ago
I worked out it was 343 calories per 100g so its about 1372 calories per 400g (i could be wrong)
P J Stone one year ago
Please update!
Rach BL 2 years ago
Are these an up to date aadf rating as the ingredients don't match up to the packaging?
John A 2 years ago
I have today noticed that the meat content has been reduced and potato increased. Cant help but think PAH have been a tad underhand,.

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