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Suitable for all breeds of dogs
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In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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57.62 out of 100 - Average
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Terry Shields •4 months ago
We picked up a bag of this food for our pug, only as a filler until we collected his normal food. He went from 2 to 4 poops per day, drank loads more water and seemed as though his face was itchy. We binned it on the 3rd day and collected his normal food. Wouldn't buy this again, it doesn't seem too healthy, and judging by some of the comments, others feel the same.Ben Holland •8 months ago
My dog was great on this food until they changed the shape and I assume ingredients of the food. He started to go to the toilet a lot more. I think this food needs reviewing by the site to update the ingredients/ nutrition.Karen Parris •8 months ago
Hi my dog has been sick twice this week and the only thing i can think of as a possible cause is the change in the ingredientsFreya Mahal •8 months ago
Does anyone have packaging from the old recipe before they reduced the protein and increased the fibre? I need to know what the quantity recommended used to be (according to the weight of the dog). My mums dog has had upset stomach since they changed the recipe and the vet would like to see the comparison of recommended amount & I don’t have old packaging. Thanks in advanceYvonne •10 months ago
Been unable to buy locally. Perhaps stopped producing due to previous comments. Now another 10 days whilst have to change to another food. Not a happy customer. Get it sorted please. Would by direct if I could find where company is located.Lizzz •10 months ago
Just purchased a new bag, think the recipe has changed as my dog having digestive issues, similar to Ro Newton's review. Have binned it, won't be buying anymore as it has caused gut upset. My dog not happy and neither an I after 2 disturbed nights sleep with extra visits for my dog outside to do her business!Ro Newton •one year ago
The recipe seems to have changed yet again and this time my dog is now having digestive issues with the new new recipe. His poo is now exactly like it was before we switched to grain free food, which makes me wonder if this actually is grain free food, is it perhaps contaminated with grain in some way. With all the recipe changes I don't feel I can trust it anymore so I'll be changing to a more reliable brand.Mike Balmer •2 years ago
The recipe for this has changed, and a new review would be good. The new details are: Composition: Turkey and meat meals (26% including 15% turkey), Dried potato, dried sweet potato (18%), Dried peas, Linseed 3.9%, Beet pulp, Poultry fat, Poultry gravy, Alfalfa, Salmon oil 1%, Minerals, Dried seaweed 0.2%, Dried Chicory 0.1%, Green tea extract 0.03%, Dried Yucca 0.02%, Dried pomegranate 0.001%. Nutritional Additives: Vitamin A 15000IU/kg, Vitamin D3 1400IU/kg, Vitamin E 90mg/kg, Taurine 1000mg/kg, Zinc (zinc oxide) 100mg/kg, Iron (iron (II) sulphate monohydrate) 40mg/kg, Manganese (Manganese (II) oxide 25mg/kg. Copper ( Copper (II) sulphate pentahydrate) 6mg/kg, Iodine (Calcium iodate anhydrous) 1.6mg/kg, Selenium (Sodium selenite) 0.19mg/kg. Technological Additives: Antioxidants: Tocopherol extracts from vegetable oils 225mg/kg. Analytical Constituents: Crude protein 21.5%, Crude Fibre 4%, Crude Fat 10.5%, crude Ash 9%, Omega 3 1%, Omega 6 1.7%.