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Suitable for all breeds of dogs
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In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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85.00 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Jimmy Petter •4 months ago
Maxwell Food Centre located in the heart of Singapore's Chinatown, is one of the city's most beloved hawker centers. Renowned for its diverse array of affordable and delicious local dishes, it is a culinary haven for both locals and tourists.megasonic 2.0 •4 months ago
I have a fussy toy poodle that is not a fan of my kibbles, we have tried many brands. To use up most of the kibbles, the Naturo in gravy has been amazing. We mix 100g of the pouch with 50% of his kibble and he clears his plate.Chelsea Hogg •5 months ago
This food used to be amazing both from the ingredients list and price range. However the last two orders I've made the cans have come damaged and some with mould on top, when contacting naturo they told me it was fat and the food was fine. Safe to say it went in the bin.Purchased more but my dog will not touch this food anymore. Not sure if the recipe has changed but it seems that this might be the case. Unfortunate but I will not be purchasing again.Laineydog •8 months ago
AADF Naturo have revamped their range, the duck for example no longer has blueberries, pumpkin or Courgettes but peas and sweet potato. What a shame.Please can you relook at this? Many thanks.Peggy Hall •10 months ago
This is excellent food. My Shih Tzu suffered from reflux, but after changing to Naturo he enjoys every meal. No more reflux. Extremely happy dog.Weetabixpup •one year ago
The best food ever for my fussy mini poodle. Gluten and grain free so no tear stains and a nice pink tummy! Doesn’t break the bank either!H Aiken •2 years ago
This grain and gluten free is the best dog food we have found, with a number of flavours for our 2 dogs who love it. We have had them on raw because one has pancreatitis and the other IBS ( rescued dogs). Low fat at 5% is a real winner and we add steamed veggies. Can't rate it highly enough and I can get it in Tesco and Sainsburys. Recommended for dogs with digestive problems.