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Suitable for all breeds of dogs
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In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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77.00 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Ellie Flynn •one year ago
Anyone else’s dog experienced diarrhea from this food? My puppy has been on it for over a week now mixed with butchers wet food (which she was on before no issues) and is having loose movements 50% of the time but unsure if it’s definitely this food causing it.Doggies4life Ellie Flynn •one year ago
Have you checked your feeding amounts ?Walkingwithdogs •one year ago
This should now read fish oil instead of chicken oil, I have updated it.Whippetwoman •one year ago
My two whippets have been on Fish Supper for approx a fortnight & tummies etc all good but they're drinking noticeably more water & this is making them occasionally burp up which is not great. I've tried soaking the food in water & it does absorb quite a lot, but no change. I rang the company for advice & they suggested feeding it dry, I feel that's going to make them more thirsty. Anyone else found this please?Walkingwithdogs Whippetwoman •one year ago
Hi I've been feeding my 7 1/2 year old dog this for quite a while all flavours and he's doing good on it firm poops good coat etc, but my new puppy has constantly soft poops and is doing exactly as you've described and belching alot and often drinking water, I've always mixed in butchers wet puppy food to counter act the dryness of the biscuit, because the volume of water she was drinking was making house training hard, this is now sorted and the addition of the wet helped, but she still drinks plenty and belches quite loud, and yesterday she projectile vomited twice and it was 90% water 10% wet food, so I'm not sure what to do now...Walkingwithdogs Whippetwoman •one year ago
Oh meant to say, I've always mixed wet food in with my older dogs cold pressed too, I've never just fed it dry straight from the packetWalkingwithdogs •2 years ago
I'd appreciate if this could be updated to include the two other cold pressed flavours, the chicken one and the turkey & veg one. Thank youDoggies4life •2 years ago
Anyone fed a puppy on thisSpringerSpanner Doggies4life •2 years ago
We switched our Springer over from Ava at 5 months. He's less windy, poo is firmer (although still a lot of it), coat is much softer and shinier than it was so can't fault it. We've tried chicken and fish so far without issue although I'd agree with previous poster that the feeding guide on here is our by quite a bit as seems to be going by adult guide rather than puppy.Lgc85 •2 years ago
After extensive research and the desire to buy British, I settled on this kibble. Been feeding it since our Golden Retriever pup was about 10 weeks old (now almost 6 months old) and so far no issues; he came off Skinners (from the breeder) and onto this without any side effects. He happily eats it on its own!Wizard Willit •2 years ago
The calculations for the price of food are wrong. Just purchased a bag to find out by 100% To feed a 8 month old 20kg puppy the recommended guide according to the manufacture is up to 500g per day, not the 240 as per this site. However is does drop down when using the adult guide and this is more accurate.Walkingwithdogs •2 years ago
Think this is going to be my dogs feed from here on in...he eats them no issue, they are good quality and I'm happy he's happy...Walkingwithdogs Walkingwithdogs •2 years ago
Oh meant to say, that's all three flavours not just the fish one ðŸ‘