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United Kingdom
11This food is suitable for the following breed sizes:
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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70.47 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:Europe
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
mark •11 years ago
I felt an update was necessary. As much as the Applaws puppy food is of excellent quality on paper - and it truly is - my Yorkie puppy simply does not get on well with it. I initially introduced it very slowly (over 7-10 days) but once it became the main food my puppy was far less active, almost dormant some days, and his poo was too soft. Within a day or two of not feeding him Applaws he is jolly, very active and his poo is ideal.So, lesson learnt, excellent quality, no doubt about it, but high Protein and/or fat levels look to be a problem. If anyone wants to try the Applaws Puppy Small & Medium Dry Chicken then I have approximately 1.5KG that I'm willing to give to anyone willing to pay postage costs.Sarah •11 years ago
Luis...You can get it on the website...and as an employee of Pets at Home I can say that we DO NOT prefer to stock rubbish but we have to cater for ALL budgets. I personally wouldn't touch the Bakers and other suchlike rubbish foods with a pole but we have to stock them !mark
Sarah
•11 years ago
You (Pets at Home) stock low quality foods to compete for profits, you don't have to stock them. An animals interests don't even register when decisions are made on what to fill the shelves with. Take a look at your 'puppy complete pate made with chicken & rice' and tell me that it isn't actually worse than the Bakers range in terms of quality ingredients.I fully understand that all budgets need to be catered for, but that doesn't mean Pets at Home need to be the one doing the catering. In stooping so low with it's pet food quality, Pets at Home clearly exhibit that it only cares about profit. People will always welcome cheaper, but being cheap is not so welcome.I wouldn't feed my dog with the large majority of what Pets at Home sell in it's stores. Individual staff (such as yourself) obviously care what is sold on the shelves, but those that have the say in such matters care only about money. So yes, there is shame there. If Pets at Home actually cared more about pets than it does about profits, it would make the decision to only sell good quality foods. Simple.Anyway, the Applaws dry puppy food is of excellent quality. ;)