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2.4k
United Kingdom
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8Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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27.49 out of 100 - Poor
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Skoot91 •one year ago
Thos food causes cancer in dogs my dogs hair fell out also constant trips to the vet wagg food is not fit for purpose 695 pounds vet bill due to food thats dangerousSusan Begg •one year ago
Most Puppies will eat anything including sxxt, which this food is. Dogs will survive on this inferior dog food but they certainly won’t thrive.McCBomber •6 years ago
Might as well feed your dog McDonalds if using this brand. They wouldn't state what cereals or types of meat meal used...pretty shoddy!At a push it only contains 21% meat and only has 22% nutritional protein. If you go for the Beef and Veg -
only 4% Beef...not really beef and veg then is it!?
Couldn't get any worse if you tried. Low income is not an excuse, even when I was homeless I still feed mid range food and even now that i'm no longer homeless but unable to work due to long term illness I now feed high quality food. If you care about your dog you make it work.
Before we knew better about the large variance in dry dog food my mum feed Wagg Adult and then Wagg Sensitive and feed a mid range kibble my mums dog looked really unhealthy with a dull, dry and brittle coat. itchy skin with lots of dander, weeping eyes. Lacked energy to partake in any activities for any length of time but had spells of being a misbehaving hyper sh*t. Had the all clear from the Vet so it wasn't a medical problem and all was resolved after switching to grain, soya, and poultry free food the issues cleared up.
I feed a mid range kibble but also experienced a ok coat condition that was really bright, weepy eyes, Stinky breath and many a day soft smelly stools.
Switching to a quality dog food (80:20) fixed these problems and you wouldn’t recognise the Dog. Glad to never let this cheap and nasty food pass our dogs lips ever again.
Even the working dog range is questionable; primary ingredient being cereals without listing which ones and only a 20% meat and animal derivatives content again not listed the protein sources.
Sky high in carbohydrates and only 22% nutritional protein. Might as well feed your dog a diet of McDonald’s, sure it’ll live but it ain’t healthy.
Yes it cheap and nasty but it is not really economical!
For example going by the Wagg feeding guide I would have to feed 6 times the amount I feed now. In real life it would probably be more given how active my dog is. This will mean a 12Kg adult bag of £12.50 will last at most 20 days meaning that for 60 days food I'll spend £37.50. The 80:20 high quality kibble that my dog eats costs me £40 for 65 days.
Prime example of false economy. Cheaper isn't better and it's deplorable that anyone would consider feeding this, people need to be educated that not all dog food is created equal. People who know its rubbish but still feed it should reconsider dog ownership, maybe a goldfish or rabbit would be more suitable.
Fiona •8 years ago
Excellent food- had a similar experience to Scott where our English Mastiff suffered sore areas all over her tummy. We tried creams and antibiotics from the vet but it kept coming back, we even thought it might be stress. We were feeding her Iams as the breeder said it was best. Given that Lola weighs 65kg it was really expensive. Our other dogs have always eaten Wagg so we decided to try Lola with it- her skin cleared up very quickly and she is now 9 and really healthy and calm with lots of energy. Our other dogs lived to 17 and 14. We now have an 11 month old Cairn terrier X Cockapoo who started on Wagg puppy food from 7 weeks, before joining Lola in eating worker Wagg.I found this site after our puppy trainer said Wagg was dreadful food and full of additives- she felt our pups bounciness was due to poor diet and that it was cheap- 'you get what you pay for'.
I don't usually post comments anywhere but I feel quite strongly about this - Wagg is a good quality complete food and I have had the joy of 4 healthy, happy dogs to prove it.
laura •10 years ago
I have used Wagg since I got both of my rescue lurchers and one is 14 and the other 11. Their food has never been an issue and they can be fussy with other brands. The low protein is good for some dogs but Wagg do a higher protein option for working dogs. Dogs are a scavenger species and used to eating leftovers and low quality meat, giving them quality meat just reduces the efficiency of the meat industry.Sarah •10 years ago
Our dogs (labradors, same litter) started off on Bakers as that was what they were used to. We found it went straight through them and made them poorly - they were losing loads of weight. We then tried lots of 'higher end', more expensive brands and they continued to lose weight. In the end we tried them on Wagg and it is the only thing which seems to suit them.