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Suitable for all breeds of dogs
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In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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54.86 out of 100 - Average
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
shavy makh •one month ago
Hi All, I'm not being paid to write this review but all I want to say is that my 8 month Goldador loves the food (both wet and dry). His Poo's are great and his coat etc looks good. I have tried other brands and although he does eat them (half lab after all) his poos etc were not good. Unfortunately tail prices are going up and I may need to see if there is an alternative.Neil Beard •6 months ago
Hi there, I’m currently using tails for my springer spaniel but I’m wanting to go onto a raw diet obviously a lot out there. Any guidance or experiences of what brands to look at would be much appreciated. Had no problems with tails and neither has my dog but he will eat anything so it’s not saying much.Alana K Neil Beard •6 months ago
Hi, there are many good raw food brands - I would recommend a complete food for simplicity and so he gets all nutrients required. Benyfit Natural, Natural Instinct, Paleo Ridge, Naturaw, Dougies, Nutriment and Naked Dog are all good brands. I would recommend using a range of brands and proteins to get variety, Stefs pantry is a good place to order from and stocks many brands, hope this helps :)Anna Walker •one year ago
After speaking with a 'nutritionist' at tails. I would absolutely advise people to avoid this brand at all costs. They are unable to give clear analytical breakdowns of all ingredients. Nestle sell far more nutrionally complete foods at a cheaper price. They were unable to give me a percentage of nutrients, particularly the taurine content which as very concerning. They use chicken meal as the main ingredient to reduce costs at manufacturing level and then sell at a premium price. They state 'poultry' which can include both duck and turkey. They could not give me a breakdown of how much meat meal/gravy was used and to find out that the food is made up of a whopping 48% carbs is disgusting for a food that presents itself as a premium brand. AVOID THIS FOOD AT ALL COSTSCritters Kitchen Anna Walker •one year ago
Because it depends on the recipe for each dog, or do you not understand the words bespoke and tailor madeMartaAS •one year ago
I know this varies depending on details you enter but it’s so different from mine! Mine has way more protein, maize is third on list (first three are meat). Very weirdCritters Kitchen MartaAS •one year ago
Because they are biased to the brands that pay them bestslljarvis •one year ago
I have 2 border terriers staying with me who are fed on Tails. Apparently specialised to help with anal gland problems. They seem to poop quite a lot, 4/5 times a day, and one of them drinks a lot. On the plus side they don't fart and are keen to eat it. My own dogs (whippet crosses) were fed on Nature's Menu minced tripe, or Butchers with plain mixer and occasional sardines, carrots, healthy human food scraps. They did not poop or drink as much as these little guys, also rarely farted .Patrick Murray •one year ago
Hey folks,just got my delivery today,dog loves it,french bull dog,I do like the scooper you set up yourself,but dog destroyed the food,but like every thing tasty doesn't mean healthy,royal canin etc he will leave sitting for hours,this stuff from Tails blink and it's been eaten.but this is only day one.post back soon if any updates needed.nathan gittins •2 years ago
As the review suggests each blend will be difference so I suppose you have to try to see if it works but this is my experience. I had a free trial which I carried on after the first month. I have a 3 year old fairly active lurcher, an hour total walk per day. He was in great shape and had many comments on his coat and condition from Vets and other dog owners. Wishin 2 months tho he has lost weight and his coat looks terrible. I increased the quantity on the calculator and this made it over £70 a month. He couldn’t finish the extra quantity of food and although he did enjoy this brand more so than others because of his condition and health I will be going back to Dr John’s Titanium and Butchers Tripe asap.Emma Smith •2 years ago
We use tails for our 2 bulldogs, its the first food we have found that they haven't had allergies to!! We have tried many many foods and we've had to stop them eating or theyv had upset stomachs, but since being on tails they do 2 poos a day, their coats are so healthy and most importantly no allergies!!Maureen •3 years ago
How strange - I have hypoallergenic recipe from Tails for my Husky (super happy) - over 35% of salmon and my second dog (new puppy) has 36% of chicken in it. I did some research as Tails only have chicken for puppies but this website got something wrong. Seems like really out of date info or simply value range... I think those examples are carefully selected. I have not seen recipe for my dog like that (I have Husky and Staff)... at the end it suppose to be tailored product so I guess not really good representation. Yet another "i know it all" blog :-/Team AADF Maureen •3 years ago
Hi Maureen. As mentioned above, we entered the following criteria into the Tails site three months ago and got back the above recipes:4 year old neutered male at ideal weight doing 1 hour exercise per day with no special dietary requirements.
All other settings were just set to their defaults.
Another quote from above: "You can make specific requests on the website's questionnaire to improve the quality somewhat but that will also bump up the cost."
So I guess we're more or less on the same page.
Critters Kitchen Team AADF •one year ago
Also the fact that they don't pay you well enough for a good reviewCritters Kitchen Maureen •one year ago
The site is biased to the brands that "pay their bills"melanie •3 years ago
Terrible. 10 year old terrier lost condition - no energy, got fat, poohed constantly. Back on Arden Grange, is now 12 and runs around on 3 hour walks happy as anything. Lean, shiny coat and no excessive poo.Monica •3 years ago
OMG... Tails is amazing! I just got my food for pup and he loves it more then Eukanuba we got from breeder. Biscuits are so much bigger so he crunches it. I think it helps with his teeth (he is now biting a lot). Easy scoop and clear instruction. I was a bit worried about price but I was told by lovely guys in Tails that as my dogs grows the price stays the same!!! OMG - I can't believe it! Great ingredients too! Prebiotics - perfect when you think about immune system. Guys - where have you been hiding!The Wick Monica •one year ago
Wow that's one of the fakest reviews I've seen in a long time.Critters Kitchen The Wick •one year ago
The truth is hard to believe isn't itWATTS1204 Monica •one year ago
Fake review why not produce high quality high scoring dog food then you won’t have to have staff be sneaky and lie on here. Dishonest company!Critters Kitchen WATTS1204 •one year ago
Because this site only gives high scores to high paying brandsLorna doone Critters Kitchen •one year ago
My EBT seems to like her trial bag,but I’m not so sure after reading these reviews,I have noticed that she poos a lot ,🤷†â™€ï¸ðŸ¤·†â™€ï¸ðŸ¤”