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Tailored Blend For Rottweiler
Tailored Blend For Bichon Frise Cross
Tailored Blend For Cavapoo
Tailored Blend For Staffordshire Bull Terrier
Tailored Blend For Lurcher
Tailored Blend For Rottweiler
Tailored Blend For Bichon Frise Cross
Tailored Blend For Cavapoo
Tailored Blend For Staffordshire Bull Terrier
Tailored Blend For Lurcher
Tailored Blend For Rottweiler
Tails.com Example Recipes Adult Review
Type of food
Complete dry extruded
Dog types
Pet dogs
Breed sizes
✔
Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
✔
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
✔
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
✔
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
✔
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages
From 12 months to 7 years
Pack sizes
1kg packs
RRP
1kg packs = £5.23
Exclusive to
Tails.com
Notes
Tails.com generate 'bespoke' formulas according to the details customers enter on their website. The recipes presented here are just a sample of those available.
For the above recipes we entered 4 year old neutered male at ideal weight doing 1 hour exercise per day with no special dietary requirements.
To see what formula they recommend for your dog, you will have to create an account on the Tails.com website.
Please take a look at our review below for more details.
AADF rating
55%
At a glance
Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:
It is difficult to tell exactly what is in this food due to a lack of labelling clarity.
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
With selenium, beta-carotene and antioxidants to help keep your dog's immune system healthy
High quality protein
High quality protein to help your dog maintain a healthy body condition.
Tails.com is a nutritionally tailored dog food service which creates a personal recipe for your dog from over a million combinations and delivers it to your door.
We believe that every dog is different; why should we feed them the same? Being nutritionally tailored, your dog's kibble recipe will contain the right balance of fat, fibre, protein, vitamins, minerals and supplements for them and, when your dog's needs change as they age, so their unique recipe changes too.
Our innovative approach to technology and manufacturing means we're able to offer this level of personalisation at scale. And, because we sell directly to our customers, we're able to offer their dogs' unique recipe at affordable prices.
Tails.com offers free UK-wide delivery, and includes a handy portion cup so you never have to think about the right volume of food to feed your dog. "
<p>We don't usually do full written reviews any more (as they are just too time consuming to write and keep up-to-date) but with the sheer amount of questions we're getting about Tails.com right now, we think this one is well warranted.</p> <h5>What is Tails.com?</h5> <p>Tails.com is the first and best known 'bespoke' pet food producer in the UK. Using your dog's details, they create a food that is "perfectly tailored to your dog's unique nutritional needs", deliver it to your door in just the right amounts each month and even put your dog's name on the bag!</p> <p>The concept has proven extremely popular and, as a result, Tails.com has quickly established a huge presence in the industry.</p> <p>In 2018 Nestlé Purina acquired a controlling share in the business.</p> <h5>Are Tails.com recipes really bespoke?</h5> <p>More or less. Tails has a selection of stock recipes with titles like 'Active Mobility', 'Calorie Management', 'Healthy Activity' and so on. The details a customer enters into the Tails.com website determine which stock formulas are blended together and in what ratios to provide over a million possible combinations. So while it's true that each dog's food is not prepared and cooked individually (which would frankly be impossible), the final mix of ingredients and nutrients is effectively bespoke.</p> <h5>How do I see my bespoke ingredients list?</h5> <p>At the very least you will have to register an account (including providing your email address and filling in a questionnaire) before you get access to any specifics like ingredients, typical analyses etc. and even then it's not guaranteed. Several times while we were creating test formulas on the Tails.com website, the ingredients lists and nutritional breakdowns were not provided at any stage in the process.</p> <p>Of course, we understand it's impossible for Tails.com to declare the full ingredients lists before customers provide their dogs' details but for the sake of transparency, Tails should really remove the registration requirement, ensure the ingredient list is always provided and publish the ingredients lists of all of their stock recipes so that customers at least have some idea of what they are in store for before signing up.</p> <h5>Is Tails.com food any good?</h5> <p>The big question. Naturally, with so many different permutations available, some formulas are better than others. By our standards, the majority of the ingredients lists we were able to generate through the Tails.com website were scored between 45% and 65%. For some specific dogs with quite niche nutritional requirements, it was possible to generate formulas rating up to 71%.</p> <p>At the higher end, Tails.com formulas generally contain relatively high proportions of meat (including fresh meat), some good quality whole grains and a decent array of nutritional supplements. Conversely, at the lower end, Tails formulas often contain large quantities of wheat and/or maize, numerous unclear ingredients and artificial additives.</p> <p>Interestingly, what you pick as your dog's <i>current diet</i> has a sizeable impact on the formula Tails generate for you. Essentially, if you are currently spending a lot on dog food, they will aim to match that by generating a higher quality, more expensive formula and for those currently spending less, the bespoke formula will be lower grade and less expensive.</p> <h5>Is Tails.com food expensive?</h5> <p>From our findings, feeding a dog on Tails dry food is slightly more expensive than the market average. For example, for an average 14kg adult dog with no special dietary requirements you would be looking at around £1 per day (compared with the market average of 85p/day).</p> <p>It's worth noting that this is also considerably higher than Tails themselves advertise (49p/day for an average small dog, 68p/day for an average medium dog).</p> <p>As you might expect, the more special dietary requirements you add, the higher the price gets.</p> <h5>Conclusions</h5> <p>To sum up, Tails formulas are generally quite unremarkable in terms of quality and come in at a slightly above average price.</p> <p>You can make specific requests on the website's questionnaire to improve the quality somewhat but that will also bump up the cost.</p> <p>For some dogs with very specific dietary needs, Tails.com's customisability might be helpful but for the vast majority a quick search on our <a href="/the-dog-food-directory" alt="Dog Food Directory">dog food directory</a> will likely prove more productive with no shortage of higher quality, lower cost, more transparent options to fit almost any nutritional requirements.</p>
I tried Tails dog food for my dog, Rex, and unfortunately, it was a terrible experience. Over time, he lost 2kg while eating this food, and he also suffered from frequent diarrhea. After a visit to the vet, I was advised to switch his food, and since making the change, his health has improved significantly.
For the price, the amount of food you receive is disappointing, making it poor value for money. Given our experience, I wouldn’t recommend Tails to other dog owners.
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shavy makh
•6 months ago
Hi All,
I'm not being paid to write this review but all I want to say is that my 8 month Goldador loves the food (both wet and dry). His Poo's are great and his coat etc looks good. I have tried other brands and although he does eat them (half lab after all) his poos etc were not good. Unfortunately tail prices are going up and I may need to see if there is an alternative.
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Neil Beard
•10 months ago
Hi there, I’m currently using tails for my springer spaniel but I’m wanting to go onto a raw diet obviously a lot out there. Any guidance or experiences of what brands to look at would be much appreciated. Had no problems with tails and neither has my dog but he will eat anything so it’s not saying much.
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Alana K
Neil Beard•10 months ago
Hi, there are many good raw food brands - I would recommend a complete food for simplicity and so he gets all nutrients required. Benyfit Natural, Natural Instinct, Paleo Ridge, Naturaw, Dougies, Nutriment and Naked Dog are all good brands. I would recommend using a range of brands and proteins to get variety, Stefs pantry is a good place to order from and stocks many brands, hope this helps :)
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Anna Walker
•one year ago
After speaking with a 'nutritionist' at tails. I would absolutely advise people to avoid this brand at all costs. They are unable to give clear analytical breakdowns of all ingredients. Nestle sell far more nutrionally complete foods at a cheaper price. They were unable to give me a percentage of nutrients, particularly the taurine content which as very concerning. They use chicken meal as the main ingredient to reduce costs at manufacturing level and then sell at a premium price. They state 'poultry' which can include both duck and turkey. They could not give me a breakdown of how much meat meal/gravy was used and to find out that the food is made up of a whopping 48% carbs is disgusting for a food that presents itself as a premium brand.
AVOID THIS FOOD AT ALL COSTS
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Critters Kitchen
Anna Walker•one year ago
Because it depends on the recipe for each dog, or do you not understand the words bespoke and tailor made
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MartaAS
•one year ago
I know this varies depending on details you enter but it’s so different from mine! Mine has way more protein, maize is third on list (first three are meat). Very weird
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Critters Kitchen
MartaAS•one year ago
Because they are biased to the brands that pay them best
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slljarvis
•one year ago
I have 2 border terriers staying with me who are fed on Tails. Apparently specialised to help with anal gland problems. They seem to poop quite a lot, 4/5 times a day, and one of them drinks a lot. On the plus side they don't fart and are keen to eat it. My own dogs (whippet crosses) were fed on Nature's Menu minced tripe, or Butchers with plain mixer and occasional sardines, carrots, healthy human food scraps. They did not poop or drink as much as these little guys, also rarely farted .
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Patrick Murray
•2 years ago
Hey folks,just got my delivery today,dog loves it,french bull dog,I do like the scooper you set up yourself,but dog destroyed the food,but like every thing tasty doesn't mean healthy,royal canin etc he will leave sitting for hours,this stuff from Tails blink and it's been eaten.but this is only day one.post back soon if any updates needed.
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nathan gittins
•2 years ago
As the review suggests each blend will be difference so I suppose you have to try to see if it works but this is my experience. I had a free trial which I carried on after the first month. I have a 3 year old fairly active lurcher, an hour total walk per day. He was in great shape and had many comments on his coat and condition from Vets and other dog owners. Wishin 2 months tho he has lost weight and his coat looks terrible. I increased the quantity on the calculator and this made it over £70 a month. He couldn’t finish the extra quantity of food and although he did enjoy this brand more so than others because of his condition and health I will be going back to Dr John’s Titanium and Butchers Tripe asap.
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Emma Smith
•2 years ago
We use tails for our 2 bulldogs, its the first food we have found that they haven't had allergies to!! We have tried many many foods and we've had to stop them eating or theyv had upset stomachs, but since being on tails they do 2 poos a day, their coats are so healthy and most importantly no allergies!!
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Maureen
•3 years ago
How strange - I have hypoallergenic recipe from Tails for my Husky (super happy) - over 35% of salmon and my second dog (new puppy) has 36% of chicken in it. I did some research as Tails only have chicken for puppies but this website got something wrong. Seems like really out of date info or simply value range... I think those examples are carefully selected. I have not seen recipe for my dog like that (I have Husky and Staff)... at the end it suppose to be tailored product so I guess not really good representation. Yet another "i know it all" blog :-/
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Team AADF
Maureen•3 years ago
Hi Maureen. As mentioned above, we entered the following criteria into the Tails site three months ago and got back the above recipes: 4 year old neutered male at ideal weight doing 1 hour exercise per day with no special dietary requirements. All other settings were just set to their defaults. Another quote from above: "You can make specific requests on the website's questionnaire to improve the quality somewhat but that will also bump up the cost." So I guess we're more or less on the same page.
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Critters Kitchen
Team AADF•one year ago
Also the fact that they don't pay you well enough for a good review
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Critters Kitchen
Maureen•one year ago
The site is biased to the brands that "pay their bills"
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Give Animals Real Fo
Critters Kitchen•2 months ago
Hi Critters Kitchen, can you please clearly state your position and what stake you have in this? You are just making the company look desperate and dodgy as you must have some connection to it to have.
Can you please elaborate about payments to the website/sponsorships? As far as I know, it was originally created to be transparent in an opaque world of marketing.
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melanie
•3 years ago
Terrible. 10 year old terrier lost condition - no energy, got fat, poohed constantly. Back on Arden Grange, is now 12 and runs around on 3 hour walks happy as anything. Lean, shiny coat and no excessive poo.
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Monica
•4 years ago
OMG... Tails is amazing! I just got my food for pup and he loves it more then Eukanuba we got from breeder. Biscuits are so much bigger so he crunches it. I think it helps with his teeth (he is now biting a lot). Easy scoop and clear instruction. I was a bit worried about price but I was told by lovely guys in Tails that as my dogs grows the price stays the same!!! OMG - I can't believe it! Great ingredients too! Prebiotics - perfect when you think about immune system. Guys - where have you been hiding!
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The Wick
Monica•2 years ago
Wow that's one of the fakest reviews I've seen in a long time.
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Critters Kitchen
The Wick•one year ago
The truth is hard to believe isn't it
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WATTS1204
Monica•one year ago
Fake review why not produce high quality high scoring dog food then you won’t have to have staff be sneaky and lie on here. Dishonest company!
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Critters Kitchen
WATTS1204•one year ago
Because this site only gives high scores to high paying brands
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Lorna doone
Critters Kitchen•one year ago
My EBT seems to like her trial bag,but I’m not so sure after reading these reviews,I have noticed that she poos a lot ,🤷†â™€ï¸ðŸ¤·†â™€ï¸ðŸ¤”
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Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from
certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore
available from numerous suppliers. Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures.
Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing
bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow
with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what
your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food
can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the
finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the
manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the
more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients
except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat
ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from
grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas
which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre
supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional
supplements and additives.
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was
removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like
wet and dry) to be compared on an even playing field.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 1kg packs bought at their rrp to a dog of:
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Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog.
Be sure to contact the manufacturer if in any doubt.
54.86 out of 100 - Average
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity
of the stated ingredients, certain nutritional and technological additives and the processing methods used to
create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority
of dogs when fed on a daily basis for an extended period. Click
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Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which
favourably affects the characteristics of feed".
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case
of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and
thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they
do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer
directly exactly what technological additives their foods contain.
HushHoney •15 days ago
I tried Tails dog food for my dog, Rex, and unfortunately, it was a terrible experience. Over time, he lost 2kg while eating this food, and he also suffered from frequent diarrhea. After a visit to the vet, I was advised to switch his food, and since making the change, his health has improved significantly. For the price, the amount of food you receive is disappointing, making it poor value for money. Given our experience, I wouldn’t recommend Tails to other dog owners.shavy makh •6 months ago
Hi All, I'm not being paid to write this review but all I want to say is that my 8 month Goldador loves the food (both wet and dry). His Poo's are great and his coat etc looks good. I have tried other brands and although he does eat them (half lab after all) his poos etc were not good. Unfortunately tail prices are going up and I may need to see if there is an alternative.Neil Beard •10 months ago
Hi there, I’m currently using tails for my springer spaniel but I’m wanting to go onto a raw diet obviously a lot out there. Any guidance or experiences of what brands to look at would be much appreciated. Had no problems with tails and neither has my dog but he will eat anything so it’s not saying much.Alana K
Neil Beard
•10 months ago
Hi, there are many good raw food brands - I would recommend a complete food for simplicity and so he gets all nutrients required. Benyfit Natural, Natural Instinct, Paleo Ridge, Naturaw, Dougies, Nutriment and Naked Dog are all good brands. I would recommend using a range of brands and proteins to get variety, Stefs pantry is a good place to order from and stocks many brands, hope this helps :)Anna Walker •one year ago
After speaking with a 'nutritionist' at tails. I would absolutely advise people to avoid this brand at all costs. They are unable to give clear analytical breakdowns of all ingredients. Nestle sell far more nutrionally complete foods at a cheaper price. They were unable to give me a percentage of nutrients, particularly the taurine content which as very concerning. They use chicken meal as the main ingredient to reduce costs at manufacturing level and then sell at a premium price. They state 'poultry' which can include both duck and turkey. They could not give me a breakdown of how much meat meal/gravy was used and to find out that the food is made up of a whopping 48% carbs is disgusting for a food that presents itself as a premium brand. AVOID THIS FOOD AT ALL COSTSCritters Kitchen
Anna Walker
•one year ago
Because it depends on the recipe for each dog, or do you not understand the words bespoke and tailor madeMartaAS •one year ago
I know this varies depending on details you enter but it’s so different from mine! Mine has way more protein, maize is third on list (first three are meat). Very weirdCritters Kitchen
MartaAS
•one year ago
Because they are biased to the brands that pay them bestslljarvis •one year ago
I have 2 border terriers staying with me who are fed on Tails. Apparently specialised to help with anal gland problems. They seem to poop quite a lot, 4/5 times a day, and one of them drinks a lot. On the plus side they don't fart and are keen to eat it. My own dogs (whippet crosses) were fed on Nature's Menu minced tripe, or Butchers with plain mixer and occasional sardines, carrots, healthy human food scraps. They did not poop or drink as much as these little guys, also rarely farted .Patrick Murray •2 years ago
Hey folks,just got my delivery today,dog loves it,french bull dog,I do like the scooper you set up yourself,but dog destroyed the food,but like every thing tasty doesn't mean healthy,royal canin etc he will leave sitting for hours,this stuff from Tails blink and it's been eaten.but this is only day one.post back soon if any updates needed.nathan gittins •2 years ago
As the review suggests each blend will be difference so I suppose you have to try to see if it works but this is my experience. I had a free trial which I carried on after the first month. I have a 3 year old fairly active lurcher, an hour total walk per day. He was in great shape and had many comments on his coat and condition from Vets and other dog owners. Wishin 2 months tho he has lost weight and his coat looks terrible. I increased the quantity on the calculator and this made it over £70 a month. He couldn’t finish the extra quantity of food and although he did enjoy this brand more so than others because of his condition and health I will be going back to Dr John’s Titanium and Butchers Tripe asap.Emma Smith •2 years ago
We use tails for our 2 bulldogs, its the first food we have found that they haven't had allergies to!! We have tried many many foods and we've had to stop them eating or theyv had upset stomachs, but since being on tails they do 2 poos a day, their coats are so healthy and most importantly no allergies!!Maureen •3 years ago
How strange - I have hypoallergenic recipe from Tails for my Husky (super happy) - over 35% of salmon and my second dog (new puppy) has 36% of chicken in it. I did some research as Tails only have chicken for puppies but this website got something wrong. Seems like really out of date info or simply value range... I think those examples are carefully selected. I have not seen recipe for my dog like that (I have Husky and Staff)... at the end it suppose to be tailored product so I guess not really good representation. Yet another "i know it all" blog :-/Team AADF
Maureen
•3 years ago
Hi Maureen. As mentioned above, we entered the following criteria into the Tails site three months ago and got back the above recipes:4 year old neutered male at ideal weight doing 1 hour exercise per day with no special dietary requirements.
All other settings were just set to their defaults.
Another quote from above: "You can make specific requests on the website's questionnaire to improve the quality somewhat but that will also bump up the cost."
So I guess we're more or less on the same page.
Critters Kitchen
Team AADF
•one year ago
Also the fact that they don't pay you well enough for a good reviewCritters Kitchen
Maureen
•one year ago
The site is biased to the brands that "pay their bills"Give Animals Real Fo
Critters Kitchen
•2 months ago
Hi Critters Kitchen, can you please clearly state your position and what stake you have in this? You are just making the company look desperate and dodgy as you must have some connection to it to have. Can you please elaborate about payments to the website/sponsorships? As far as I know, it was originally created to be transparent in an opaque world of marketing.melanie •3 years ago
Terrible. 10 year old terrier lost condition - no energy, got fat, poohed constantly. Back on Arden Grange, is now 12 and runs around on 3 hour walks happy as anything. Lean, shiny coat and no excessive poo.Monica •4 years ago
OMG... Tails is amazing! I just got my food for pup and he loves it more then Eukanuba we got from breeder. Biscuits are so much bigger so he crunches it. I think it helps with his teeth (he is now biting a lot). Easy scoop and clear instruction. I was a bit worried about price but I was told by lovely guys in Tails that as my dogs grows the price stays the same!!! OMG - I can't believe it! Great ingredients too! Prebiotics - perfect when you think about immune system. Guys - where have you been hiding!The Wick
Monica
•2 years ago
Wow that's one of the fakest reviews I've seen in a long time.Critters Kitchen
The Wick
•one year ago
The truth is hard to believe isn't itWATTS1204
Monica
•one year ago
Fake review why not produce high quality high scoring dog food then you won’t have to have staff be sneaky and lie on here. Dishonest company!Critters Kitchen
WATTS1204
•one year ago
Because this site only gives high scores to high paying brandsLorna doone
Critters Kitchen
•one year ago
My EBT seems to like her trial bag,but I’m not so sure after reading these reviews,I have noticed that she poos a lot ,🤷†â™€ï¸ðŸ¤·†â™€ï¸ðŸ¤”