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Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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55 out of 100 - Average
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Jessica Baugh• 3 months ago
I use this dry food in the evenings and butchers lean and tasty wet food in the mornings. My dog never has wind, is regular every day. Everyone comments (even strangers) on her glossy smooth coat and her clam demeanor. it's the perfect mix. She also came to me with supposedly IBS, I just think a high carb and wheat diet was going straight through her.
jemmafry• 8 months ago
Would anyone knkw the calories per 100g as I can't see it on the bah?
Deborah Hyden• one year ago
Recently switched my two Lurchers on to this from James Wellbeloved (based on cost). I use it to mix with their Butcher's Tripe (50/50 mix) & they've both taken to it really well. Their coats are glossy, their behaviour is calmer and their poos much more solid!
NC345• one year ago
For me, they keep changing the recipe because this time the kibble is a different colour but same flavour, and the shape of the kibble is different too so I'm unsure if this review is accurate now..
Lee Nqy NC345• one year ago
Agree, Iโm sure this used to have a higher rating too!
Rebecca Parsons• 3 years ago
We've always fed our Lab on this but this time round, I'm not sure if I'd just not noticed before? but the biscuits have a lot of fibres in and sticking out of them (they are quite spiky too!) Is this normal? I could have sworn they were a lot smoother before :/
Paula Davies• 3 years ago
Hiya
Wondered if this would be ok for my Pug she's 2?
I put her on plain boiled rice and chicken as she had upset tum...this seemed to do the trick ....
Jamie Hamilton• 4 years ago
I'm using the step up grain free dog kibble, but went in on friday and wasn't in stock, but the girl who was at till found us step up but it said no added grain - now my dog is scratching like mad, is there grain in this or not?
Libby Howie Jamie Hamilton• 3 years ago
I'm unsure so no help, what I did notice that a lot of the packaging stickers have changed from grain free/wheat free to no added grain/wheat stickers ๐ค
Taylor Kent Jamie Hamilton• 3 years ago
Oats and barley are both grain which are in this product. Iโd say itโs been changed to wheat free. Try a hypoallergenic diet such as from royal canin
Jade Leesley Jamie Hamilton• one year ago
Iโve used this for my dog since he was a puppy as heโs grain free and on the back it says it contain no wheat or grain but is made in the same factory that handles wheat and grain so may be traces of it but Iโve never had an issue
John Maxwell• 5 years ago
I now feed my working springers on the beef grain-free and they thrive. I had a difficult time getting any weight on the younger bitch (pictured) but this brand ha been more successful for me than Akela which was twice the price. Great stuff four star minimum I say.
Jill Smail• 5 years ago
I changed from James Welbeloved Grain Free to the Step up to Naturals Grain Free. For me it seems a superior product and my two, year old, Cocker Spaniels have wonderful coat condition now.Surprised at the rating, I thought it would have been higher as this is a really great product that is significantly less expensive than the other branded equivalent products on the market.
Furr babies• 6 years ago
I tried this light adult sensitive a couple of weeks ago as was recommended by an aunt as a change from James wellbeloved dry turkey and rice So far its got a very pleasant smell the star rating here is simular as the wellbeloved and both my GSDS really like it and no upsets .so far so good .It's great price too.It's no big deal its not high meat content as I add forthglade or wellbeloved pouches to add variety too so as a mid range food I think its blooming good value from pets at home.was on offer ยฃ18 for a 14 kg bag and usually retails at ยฃ25.99 .there's other flavours but so far im sticking to the chicken turkey rice for our two sheps as its suits them .I certainly reccomend it with gradual switch with the old food to gently get their tums acustomed to it.
I also add sardines and fish a few times a week too so the fact its a mid range kibble isn't an issue as to me isn't drastically different to higher end brands .It's great value enables me to treat the dogs to some meaty extras at a similar price to just one bag of wellbeloved. So now I've got a decent kibble and meaty treats too and I'm still quids in .
Woof woof ๐พ๐พ๐พ๐พ
Emily Bryan Furr babies• 6 years ago
Hi, I give my dogs a mix of forthglade with kibble too. How do you weight the amount? I feel like I'm feeding mine way to much. Many thanks
Furr babies Emily Bryan• 6 years ago
Hi there,
It's difficult to say really as each breed /size of dog & age are all factors in how much and often you feed your dogs meals.
And if your dog as an example like mine is a 40 kilo three year old Gsd & are very active and need more calories as my boy is still maturing and needs more to feed him up a bit.
Both my boy and my 11year old female shep eat breakfast and dinner ,so In my case I feed one tray a day split into two meals with a curver green storage cup full of the light kibble for her.but I've done quite a bit of trial n error with my dogs food ie leading brands which suit them and me the best and forthglade and James wellbeloved wet food defo come up tops personally for my two sheps digestion .
Mixed with the step up kibble I get good no 2s and healthy looking furry outfits to match .What breed age is your dog if you don't mind me asking .my girl on the heavier side for her age and I'm very careful not to over do it as she will compete hands paws down with any lab in the appetite department lol she's a rspca rescue so I don't no if that's a part of her huge huge appetite or she's just a foodie like me ๐.
My boys nickname is slim jim lol he's lean and always on the go so he easy has about three trays a day and a couple of pouches too added to his kibble and he still looks slim Jim.
Good luck with your dogs dinner times its taken me a while to juggle my two as one needs much less calories than the other its a balance really .
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Furr babies• 6 years ago
Ps the review is actuallylight adult ingredients list wrong picture above should be adult light.
The adult list needs to be added here instead .